Ram’s Super Bowl commercial features Ram starring Glen Powell in a fun and modern take on the classic Goldilocks tale, with an adventurous twist and plenty of trucks.
Powell, playing the character, ditches the porridge and jumps into a series of thrilling scenes, such as fighting a dragon with a Ram 2500 Rebel and carving a statue of himself out of wood with the new Ramcharger, a plug-in hybrid truck.
Ram takes the opportunity to showcase its new models, including the Ramcharger, which will be the first plug-in hybrid truck available for purchase, and the RHO, an off-road model inspired by the TRX but with a different engine. The newly redesigned Ram 2500 Rebel also makes an appearance, standing out with a style aligned with the award-winning Ram 1500.
Although the commercial may not achieve the same fame as some classics, like Apple’s 1984 ad, it still delivers a fun and creative touch, reinforcing Ram’s image as a bold and innovative brand.
The Ramcharger, whose production has been expedited due to high demand, is sure to draw attention as a plug-in hybrid model, while the electric version of the Ram 1500 REV has been postponed to 2026.
Source: Car and Driver | Photo: Instagram @ramtrucks | This content was created with the help of AI and reviewed by the editorial team
Ver essa foto no Instagram
